Tuesday 1 March 2016

AN ALL-NEW WAY TO BUY A CAR - HYUNDAI MOTOR INAUGURATES INDIA’S FIRST DIGITAL EXPERIENCE OUTLET

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 Hyundai Motor India Ltd (HMIL), the country’s largest passenger car exporter and the second largest car manufacturer, today inaugurated India’s first Digital Automotive Experience Outlet.

Digital Experience Outlet is a “New Thinking, New Possibility” approach which offers an unique car buying experience to modern shoppers by adopting the digital screens and artworks as per the changing taste of customers. It will provide a customer-centric experience allowing visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai car – either with cash or through various finance packages.

The outlet is staffed with highly trained and knowledgeable sales representatives expressing the Modern and New Age Hyundai Brand. It is designed to provide Hyundai Experience to customers giving them freedom of purchase. Unity Hyundai’s pioneering Digital Experience Outlet has been designed to be easy-to-use, flexible and convenient for the customers to Experience Hyundai.

Commenting on the opening of the first digital experience outlet, Mr. Y K Koo, Managing Director, HMIL commented: “Hyundai has the customers truly at its heart. This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai - Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.”

Like its exterior, the HND-14, ‘Carlino’ interior provides flexibility in its design, merging fashion, function and the latest technologies. The innovative ‘plug and play’ platform will appeal to the varied lifestyle demands of buyers and the option to completely customize in-car technology options will suit those coming to the market for the first time.

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Available features include interchangeable audio, visual and navigation units. Each item can be swapped in or out, giving greater choice for users to specify components to suit their needs.

Other integrated features bring added convenience and safety for drivers, with a push start button providing ease of use, in addition to electric folding side mirrors. The HND-14, ‘Carlino’ promises to keep occupants safe in all environments, with six air bags and Hill Start Assist Control providing additional driver support.

The HND-14, ‘Carlino’s’ versatility is perfectly encapsulated by its unique wheels enhancing the utilitarian appeal and elevating the SUV’s profile, they also contribute to safety with a number of features that offer versatility and adventure, with the wide shoulder block design maximizing mud traction.

Another unique feature is the 3D honeycomb blocks, designed to provide near-silent running on highways. Combined with the other innovative design elements, this feature contributes to unrivalled handling performance on all terrains, to ensure the HND-14, ‘Carlino’ is as versatile as it looks.


Contact us @ Shreenath Hyundai, Hyundai Car Dealer in Mumbai (Andheri, Chembur and Thane) Cars, @ Andheri 022 6688 7777 | Chembur 022 6193 9393 |  Thane 022 2584 6666

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